A cue’s logo is more than a brand mark — it’s the first signal of quality. At OUJING, every cue leaving our factory carries a logo applied through a process carefully matched to the cue’s positioning and materials.
1. Water Transfer Decal
Process:A pre-printed full-color graphic film is applied to the cue shaft and sealed with a protective clear coat.
Best For:Entry-level production cues, bar/house cues, high-volume OEM orders.
Pros:Lowest cost • Fast turnaround • Supports complex multi-color designs.
Considerations:May show wear or peel at high-friction points over time.
Ideal for brands targeting recreational and beginner markets where cost-efficiency matters most.
2、Laser Engraving
Process：A focused laser beam etches the logo directly into the wood or carbon fiber shaft surface. CO₂ lasers for wood; fiber lasers for carbon fiber and metal joints.
Best For：Mid-to-high tier cues, professional series, branded OEM lines.
Pros：Permanent & fade-proof • High precision for fine details • No coating to chip or peel.
Considerations：Produces a monochrome (burned) finish; limited to line-based or tonal artwork.
3、Hot Stamping (Foil Transfer)
Process：Metallic or pigmented foil is transferred onto the cue surface under high temperature and pressure.
Best For：Boutique cue lines, limited editions, brands with specific luxury positioning.
Pros：Rich metallic sheen (gold, silver, rose gold) • More dimensional than printing • Strong brand presence.
Considerations：More complex setup; best suited for medium-to-large batch orders with defined brand guidelines.
4、CNC / Hand Engraving + Fill
Process：Logo channels are carved into the shaft using CNC routing or hand tools, then filled with gold/silver leaf, colored resin, or mother-of-pearl inlay.
Best For：Ultra-high-end custom cues, master series, collector-grade instruments.
Pros：Maximum depth and dimension • True luxury tactile feel • Fully bespoke to artwork.
Considerations：Highest unit cost; longer production time; typically low-MOQ or single-piece commissions.
How OBRIGHT Selects the Right Process
Our master cue makers evaluate three factors before recommending a logo process:
Factor Details
Cue Tier & Target Market Entry rec cue vs. pro tournament cue vs. collector piece.
Shaft Material Maple, ash, carbon fiber, or composite — each interacts differently.
Order Volume & Budget From 500+ unit production runs to single bespoke commissions.
We don’t just stamp a logo — we match the marking method to your brand’s promise.
Whether you’re a distributor launching a house brand, a retailer building a signature line, or a brand owner upgrading your cue quality — OBRIGHT’s 20+ years of cue craftsmanship ensures your logo is applied with the same care as the cue itself.